I discovered this nice combination of Photoshop steps that brings out the best in some images. Try it and see!
The photos of the girl show the original image and then the technique with Soft Light blending. (full details at bottom)
The Bird of Paradise is shown with the Original, one with Multiply blending mode, one with Color Burn.
1. Open your image.
2. Make a copy with Cmd/Ctrl J.
3. Filter > Blur > Gaussian Blur – I used 7-10 but you can play with the slider.
4. On the Blur layer, use the Blending Modes to get the look you want.
5. You can adjust this layer’s opacity to further refine the effect.